10 Best Real Estate CRM Software in India (2025 Update) | Compare Top CRMs for Builders & Brokers
Find the perfect CRM to simplify your property sales, automate follow-ups, and close deals faster.
Introduction
India’s real estate market is undergoing a digital transformation. From local brokers managing inquiries over WhatsApp to large developers handling hundreds of property bookings across cities — everyone needs one thing: a smarter, faster way to manage leads and deals.
That’s where Real Estate CRM Software comes in. It centralizes your client data, automates follow-ups, streamlines sales processes, and helps teams close deals with precision.
In this 2025 guide, we compare the 10 best real estate CRM software — from global leaders like Salesforce and Zoho to Makanify, India’s AI-powered CRM built exclusively for property professionals.
What Is a Real Estate CRM Software?
A Real Estate CRM (Customer Relationship Management) software helps agents, brokers, and builders manage every interaction with leads and customers.
It’s more than just contact storage — it’s a complete sales automation system that allows you to:
- Capture leads from multiple channels (website, portals, Meta, Google Ads, walk-ins)
- Schedule follow-ups and site visits automatically
- Score leads based on buying intent
- Manage inventory and bookings
- Send quotes, documents, and payment reminders
- Track every deal from inquiry to possession
In short, a CRM replaces dozens of Excel sheets and WhatsApp chats with one single source of truth for your real estate business.
Why Do Indian Real Estate Businesses Need a CRM in 2025?
The property market in India has changed dramatically — digital inquiries are now the norm. Here’s why builders and brokers can’t operate without a CRM anymore:
1. Speed-to-Lead Wins Sales
According to research by Harvard Business Review, companies that respond to new leads within 5 minutes are 21 times more likely to convert them.
With automated workflows and instant WhatsApp follow-ups, CRMs ensure no lead ever goes cold.
2. Multi-Channel Lead Sources
Your leads come from everywhere — MagicBricks, 99acres, Meta ads, Google searches, or walk-ins. A CRM integrates all channels and ensures you never lose track of a single inquiry.
3. Smarter Lead Nurturing
The Indian buyer journey is long and emotional. A CRM automates periodic updates, project reminders, and offer alerts to keep buyers engaged until they’re ready to book.
4. Real-Time Insights
AI-powered dashboards help you identify your hottest leads, best-performing projects, and top-closing team members.
5. Mobile-First Access
In India, more than 70% of real estate salespeople work in the field. A mobile CRM lets them update meetings, notes, and bookings instantly.
How We Evaluated the Best Real Estate CRMs
To shortlist the 10 best real estate CRMs for 2025, we analyzed:
- Ease of use and onboarding
- Automation and AI features
- Lead management and scoring
- Email / WhatsApp integration
- Reporting and analytics
- Mobile app availability
- Pricing and scalability for Indian teams
Top 10 Real Estate CRM Software in India (2025)
1. Makanify CRM – Best AI-Powered Real Estate CRM for India
Website: https://makanify.com
Starting price: ₹500 per user/month
Makanify is India’s first AI-powered real estate CRM designed specifically for brokers and builders. It unifies lead management, project inventory, payment tracking, and automated communication in one platform.
Unlike generic CRMs, Makanify understands the real estate ecosystem — from site visits to deal closures — with deep localization for Indian workflows.
Key Features:
- AI-driven lead scoring and intent prediction
- WhatsApp, SMS, and Email automation via Drip Campaigns
- Project and unit management with inventory mapping
- Custom payment plan templates and booking workflows
- Smart lead distribution (round-robin or manual)
- Mobile-first CRM interface
- Integration with property portals and ad platforms
Best For:
Real estate developers, brokers, and channel partners across India who want an affordable, scalable CRM that automates both pre-sales and post-sales journeys.
Pros:
- Tailored for Indian real estate workflows
- Built-in WhatsApp & SMS automation
- Easy onboarding with local support
- Powerful AI analytics and lead insights
Cons:
- Currently optimized for India-based teams only (global rollout later planned)
Makanify Pricing:
Starts at ₹500 per user/month — India’s most affordable enterprise-grade real estate CRM pricing.
2. Salesforce CRM – Best Enterprise-Grade CRM for Developers
Website: https://www.salesforce.com
Salesforce remains the global benchmark for CRM excellence. It offers customizable modules for lead management, customer journeys, and analytics — but requires expert setup.
Key Features:
- Predictive analytics via Einstein AI
- Deep customization for large real estate enterprises
- Integration with 3,000+ apps
- Role-based access control for sales teams
Best For:
Large developers or real estate groups managing multi-city operations.
Limitations:
- Expensive setup and maintenance
- Requires dedicated admin or partner support
3. Zoho CRM – Best for Workflow Automation
Website: https://www.zoho.com/crm
An Indian-origin global CRM brand, Zoho CRM is known for affordability and simplicity. With AI-driven automation and drag-and-drop workflow builders, it helps teams streamline repetitive tasks.
Key Features:
- Sales forecasting and AI assistant “Zia”
- Custom workflows and email automation
- 40+ ready reports and dashboards
Best For:
Small-to-mid-sized agencies exploring structured automation.
Limitations:
- Lacks real estate-specific modules like inventory and payment stages
4. HubSpot Sales Hub – Best for Marketing & Drip Automation
Website: https://www.hubspot.com/products/sales
HubSpot offers a powerful sales and marketing automation combo. Its CRM tracks every interaction and syncs easily with WhatsApp or Gmail extensions.
Key Features:
- Email templates and sequence automation
- Lead scoring and contact tracking
- Built-in meeting scheduler
- Marketing Hub integration
Best For:
Teams that rely heavily on email and inbound marketing.
Limitations:
- Paid plans can be expensive for small Indian agencies
5. Freshsales (Freshworks) – Best for AI-Assisted Lead Scoring
Website: https://www.freshworks.com/freshsales-crm
Freshsales is a globally recognized CRM built for fast-growing sales teams. It comes with Freddy AI, which helps prioritize leads based on engagement.
Key Features:
- AI lead scoring
- Visual sales pipeline
- Email and phone tracking
- Custom dashboards
Best For:
Agents or builders wanting a mix of AI automation and simplicity.
Limitations:
- Generic CRM not optimized for Indian property workflows
6. Pipedrive – Best for Visual Sales Pipelines
Website: https://www.pipedrive.com
Pipedrive stands out with its easy-to-use visual pipelines that help real estate teams track deals at a glance.
Key Features:
- Drag-and-drop pipeline management
- Sales forecasting
- Activity reminders and calendar sync
Best For:
Brokerages focusing purely on deal flow and team collaboration.
Limitations:
- Missing industry-specific modules like property inventory
7. LionDesk – Best for AI-Assisted Communication
Website: https://liondesk.com
LionDesk combines CRM with communication automation. It supports video emails, bulk texting, and drip campaigns — ideal for personalized lead nurturing.
Key Features:
- Video email & SMS automation
- Power dialer for faster follow-ups
- Custom contact filters
Best For:
Solo brokers and small agencies looking for affordable automation.
Limitations:
- Not tailored to Indian market needs
8. Wise Agent – Best for Transaction Management
Website: https://www.wiseagent.com
Wise Agent is a real estate-focused CRM built to simplify transaction workflows — from listing management to contract templates.
Key Features:
- Transaction tracking
- Custom email templates
- Unlimited document storage
Best For:
Agents managing both buyers and rental portfolios.
Limitations:
- Limited mobile app functionality
9. Follow Up Boss – Best for Lead Distribution and Integrations
Website: https://www.followupboss.com
Follow Up Boss excels in organizing leads from multiple sources like Zillow, Facebook, and Google Ads.
Key Features:
- Smart lead routing
- 250+ integrations
- Automated drip texting
Best For:
Agencies handling high inbound lead volumes.
Limitations:
- Setup may require technical guidance
10. Real Geeks – Best for Lead Generation Websites
Website: https://www.realgeeks.com
Real Geeks combines CRM with marketing automation. Its built-in website and IDX tools help agents capture, nurture, and convert leads efficiently.
Key Features:
- Built-in website with lead capture
- Chatbot automation
- Email drip campaigns
Best For:
Teams that want CRM + website in one package.
Limitations:
- Pricing is higher compared to Indian CRMs
| CRM Name | AI-Powered | Real Estate Specific | WhatsApp/SMS Automation | Inventory Management | Starting Price (INR/User/Month) | Best For |
|---|---|---|---|---|---|---|
| Makanify CRM | ✅ | ✅ | ✅ | ✅ | ₹500 | Brokers & Builders in India |
| Salesforce | ✅ | ❌ | ✅ (via integrations) | ✅ | ₹2,000+ | Enterprises |
| Zoho CRM | ✅ | ❌ | ✅ | ❌ | ₹1,000 | SMEs |
| HubSpot Sales Hub | ✅ | ❌ | ✅ (Email) | ❌ | ₹1,600 | Marketing-driven teams |
| Freshsales | ✅ | ❌ | ✅ | ❌ | ₹750 | Mid-sized sales teams |
| Pipedrive | ❌ | ❌ | ❌ | ❌ | ₹1,200 | Deal-focused agents |
| LionDesk | ✅ | ❌ | ✅ | ❌ | ₹900 | Small agencies |
| Wise Agent | ❌ | ✅ | ❌ | ✅ | ₹1,200 | Transaction-based teams |
| Follow Up Boss | ✅ | ❌ | ✅ | ❌ | ₹3,000 | High-volume agencies |
| Real Geeks | ✅ | ✅ | ✅ | ❌ | ₹24,000 | Global brokers |
Makanify vs Global CRMs: India-Focused Real Estate CRM Comparison (2025)
While global CRMs like Salesforce and HubSpot dominate internationally, their workflows are designed for generic B2B sales — not Indian property transactions.
Makanify CRM bridges that gap by combining international-grade AI with India-specific real estate automation.
Here’s How Makanify Stands Out:
| Feature | Global CRMs | Makanify CRM |
|---|---|---|
| Localized for Indian Real Estate | ❌ | ✅ |
| Pre-Sales + Post-Sales Automation | ❌ | ✅ |
| WhatsApp Integration | Limited | Built-in |
| Drip Campaigns via SMS & Email | Add-on | Native |
| Inventory & Unit Booking | ❌ | ✅ |
| Affordable Indian Pricing | ❌ | ✅ |
How to Choose the Right CRM for Your Real Estate Business
Before you decide, consider these key factors:
- Ease of Use: Can your team start using it in under a week?
- Automation Capabilities: Does it reduce manual work (follow-ups, reminders)?
- Customization: Can you adapt it to your local process (RERA, GST, loan stages)?
- Integration: Does it connect with WhatsApp, Google Ads, and Meta?
- Pricing: Is it sustainable for long-term growth?
For most Indian property businesses, Makanify offers the best balance of automation, localization, and affordability.
Global Real Estate CRM Market Outlook (2025-2032)
According to Business Research Insights, the global real estate CRM software market is projected to reach USD 10.6 billion by 2032, growing at a 12.2% CAGR【source: Business Research Insights】.
India’s real estate CRM segment is expected to grow even faster, driven by automation, RERA compliance, and WhatsApp-based customer engagement.
Conclusion: The Future Belongs to AI-Driven Real Estate CRMs
The days of managing clients via spreadsheets and calls are gone. The future of Indian real estate belongs to AI-powered, mobile-first CRMs that automate every step of the buyer journey.
While platforms like Salesforce, HubSpot, and Zoho offer robust global solutions, Makanify CRM brings everything closer to home — with Indian pricing, localized workflows, and built-in automation for WhatsApp, SMS, and Email.
💡 Makanify starts at just ₹500 per user per month — offering world-class automation tailored for India’s brokers and builders.
FAQs
1. What is the best real estate CRM in India for 2025?
👉 Makanify CRM — an AI-powered, real-estate-specific CRM designed for Indian brokers and builders.
2. How much does Makanify CRM cost?
Starting at ₹500 per user/month, making it one of the most affordable and advanced CRMs in India.
3. How does an AI CRM help in real estate sales?
AI helps score leads, predict conversion chances, and automate follow-ups, so you focus only on the hottest prospects.
4. Which CRM is best for small real estate agencies?
Makanify, Zoho, or Pipedrive — depending on the scale and automation needs.
5. Does Makanify support WhatsApp automation?
Yes. Makanify natively integrates with WhatsApp, SMS, and Email for drip campaigns and real-time lead engagement.
6. What is the best mobile CRM for real estate brokers in India?
A: The best mobile CRM for real estate in India is Makanify, thanks to its mobile-first dashboard that allows brokers to manage leads, site visits, and follow-ups on the go.
7. What are the benefits of CRM software for Indian real estate builders in 2025?
A: Builders benefit from CRM software that automates unit bookings, payment milestones, and team coordination — reducing manual errors and speeding up sales closures.