Side-by-side comparison of a generic CRM dashboard and a real estate CRM interface showing property listings, lead tracking, and payment analytics – Makanify CRM India 2025.

Generic CRM vs Real Estate CRM: The Complete 2025 Comparison for Brokers and Builders

Introduction In India’s booming real estate market, brokers and builders deal with hundreds of leads every week — from 99acres, MagicBricks, Meta ads, and referrals.While global CRMs like Salesforce, HubSpot, Odoo, and Zoho have long dominated the sales software space, many Indian real estate professionals eventually realize a hard truth: generic CRMs just don’t fit […]

Top 7 Reasons Indian Real Estate Professionals Delay CRM Adoption — And Why That’s Costing Them

In today’s competitive real estate market, time isn’t just money — it’s momentum. Whether you’re a property broker in Surat or a developer managing high-rise towers in Mumbai, your ability to track leads, follow up consistently, and close faster can determine how many bookings you land each quarter. And yet, many real estate professionals in […]