Playbooks, tactics, and honest analysis from Indian real estate
Founder-written essays on lead intelligence, sales automation, RERA compliance, and the AI changing how property sells in India.
Builder Playbook
Booking and Inventory Management for Builders in India
Booking and inventory management means tracking every unit across project, tower, floor, and unit with a live status: available, held, blocked, or booked. Done right, two salespeople cannot sell the same flat, you quote only what is available, and RERA sold-versus-unsold disclosure is accurate on demand.
Builder Playbook
Cost Sheet and Quotation Automation for Real Estate Builders
A cost sheet is the itemised quote a builder gives a prospect: base price, floor rise, PLC, charges, GST, and the payment plan. Automating it means the CRM computes every line from the project price master the instant a unit is selected, so an accurate, branded quote is ready in seconds instead of built by hand.
Builder Playbook
Construction-Linked Payment Plans (CLP) in India, Explained
A Construction-Linked Payment Plan ties buyer payments to certified construction milestones rather than the calendar. It protects buyers and disciplines builder cash flow under RERA. This guide covers a typical CLP schedule, why milestones must be certified before a demand is valid, and how a CRM runs CLP without spreadsheet chaos.
Builder Playbook
RERA Compliance Checklist for Builders in India: The 2026 Guide
RERA compliance for a builder means registering before you sell, keeping 70 percent of collections in a separate certified account, filing quarterly disclosures, and issuing documents that match certified milestones. This 2026 checklist covers each stage and shows how a real estate CRM keeps the trail audit ready.
Builder Playbook
Basic Home Loan Tracking for Booked Buyers in a Real Estate CRM
A real estate CRM should carry basic home loan tracking (bank, sanctioned amount, disbursement per demand, DSA contact) tied into the CLP flow. It should not try to be a full DSA workflow or loan origination system. Right-scoping keeps the workflow usable.
Builder Playbook
Managing NRI Buyer Inquiries: An Indian Builder's Playbook
NRI buyers need a workflow tuned to time zone, WhatsApp-first communication, virtual site visits, POA-based paperwork, and awareness of FEMA and Section 195 on resale. This post is a practical playbook for Indian builders and brokers who want to convert NRI enquiries reliably.
Builder Playbook
Cancellations and Refund Policy for Booked Units in Indian Real Estate
A booking cancellation is a paperwork test. Refund calculation must reflect the contract, GST reversal must be processed correctly, CP payout may need claw-back, and the unit must return to inventory. A real estate CRM keeps the workflow clean and the audit trail intact.
Builder Playbook
Home Loan Disbursement Tracking Against Construction Milestones
Home loan disbursements finance most Indian property purchases. Each tranche is released by the bank against a certified construction milestone. A CRM that tracks disbursement status per buyer per milestone keeps CLP cycles honest and cash flow predictable.
Builder Playbook
PLC, Floor Rise, and Discount Slab Math in Real Estate Cost Sheets
A real estate cost sheet stacks base price, PLC per unit, floor rise, view premium, discount slabs, GST, stamp duty guidance, and TDS notice. Getting the math correct and consistent across buyers is a revenue and trust lever. This post walks through each component with a worked example.
Builder Playbook
8 RERA Compliance Mistakes That a Real Estate CRM Prevents
Most RERA compliance mistakes are records failures, not construction failures. Wrong RERA number on ads, demands raised before milestones are certified, unregistered channel partners, missed quarterly filings. A real estate CRM prevents each by default when RERA data is a first-class field and workflows enforce the discipline.
Builder Playbook
TDS on Property Purchase (Section 194-IA): A Builder's Guide
Section 194-IA requires a buyer to deduct 1 percent TDS on property purchase above 50 lakh and deposit via Form 26QB. This guide covers the mechanics, joint owner cases, NRI seller exception (Section 195), interaction with CLP and GST, and how a CRM keeps builders and buyers aligned.
Builder Playbook
GST on Under-Construction vs Ready Property in India, Explained
GST on Indian real estate applies only to under-construction property: 5 percent non-affordable, 1 percent affordable, 12 percent commercial (with ITC), and nil on ready-with-OC. This guide covers rates, definitions, cost sheet and demand letter impact, and how a CRM keeps GST correct by default.
Builder Playbook
State-wise RERA Differences in India: MahaRERA, K-RERA, GujRERA, TG-RERA, and NCR
The central RERA Act is common across India, but the states differ on formats, portals, filings, and agent registration. This post walks through MahaRERA, K-RERA, GujRERA, TG-RERA, UP-RERA, and HR-RERA, and how to keep one clean CRM setup that satisfies all of them.