Playbooks, tactics, and honest analysis from Indian real estate
Founder-written essays on lead intelligence, sales automation, RERA compliance, and the AI changing how property sells in India.
Channel Partner Playbook
Broker Commission Tracking and Co-Broking in India: A Practical Guide
Broker commission tracking records, for every deal, the partner, the agreed commission, and its status from booking to payout. Co-broking is when two brokers split a shared deal. Both break down on spreadsheets at scale. A CRM ties commission to the actual booking and its payment status so payouts are accurate and on time.
Channel Partner Playbook
Real Estate CRM for Ahmedabad Channel Partners
Ahmedabad is a CP-driven, family-focused, GujRERA-governed real estate market. CPs need a CRM with staged payouts tied to collections, timestamped lead tagging for dispute prevention, multi-builder inventory visibility, and NRI-friendly workflows for the Gujarati diaspora.
Channel Partner Playbook
Protecting Channel Partner Deals from Lead Poaching
Channel partner disputes come down to who tagged the buyer first. A CRM prevents poaching by timestamping tags at capture, enforcing an exclusive window, maintaining an audit trail, and settling disputes with data. This post covers the mechanisms and the policy.