Playbooks, tactics, and honest analysis from Indian real estate
Founder-written essays on lead intelligence, sales automation, RERA compliance, and the AI changing how property sells in India.
Real Estate CRM Adoption
Moving from Excel to a Real Estate CRM: A Step-by-Step Guide
Moving from Excel to a real estate CRM means cleaning your sheet, mapping columns to CRM fields, importing a test batch, then the full file, and connecting live lead sources so nothing new lands in a spreadsheet again. The migration takes days; the habit change takes weeks. Here is the step-by-step.
Real Estate CRM Adoption
How Much Does a Real Estate CRM Cost in India? (2026)
A real estate CRM in India in 2026 typically costs about 500 to 2,000 rupees per user per month, billed annually. Makanify is 1,000 for builders and 500 for brokers and channel partners, with a 14-day free trial. This guide breaks down what drives price and why the real cost is the leads you lose without one.
Real Estate CRM Adoption
DPDP Act 2023 and Data Security for Real Estate: What Builders and Brokers Should Know
The DPDP Act 2023 is India's data privacy law. For real estate, the buyer contact data you collect is personal data you must handle lawfully: collect it for a clear purpose, keep it secure, and honour the person's rights. A CRM with encryption, role-based access, and an audit trail makes this far easier than scattered spreadsheets.